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Brazilian Blowout

What Is It?

The Brazilian Blowout is a liquid keratin formula that bonds to your hair to create a protective layer around each strand, effectively diminishing frizz, sealing the cuticle, and providing armor against any external damage. The smoothing treatment originated in Brazil, and uses ingredients indigenous to the country including camu camu, annatto seed, and açai berry. After getting the treatment, your hair will be left hydrated, less frizzy, and more resilient to heat styling—not to mention, with an insanely glossy mirror-like shine.

How Is This Different From Other Keratin Treatments?

Although both end results are similar, the Brazilian Blowout has a mild formula that can be tailored to your hair type, and is a little less precious post-treatment. “After you get a keratin treatment, you don’t have as many options,” says Matos. “You can’t tie it back, you can’t style it, and you can’t wash it for the three or four days that follow. With the Brazilian Blowout, you get it done, your stylist rinses it out, and that’s it. You’re back to your normal life again.”


Brazilian Blowout, The most popular smoothing treatment in the World.